Freshlite Story

The evening of early summer in 2016, Tokyo, Japan.

Two founders met for jogging at the workout hotspot in Tokyo, Kokyo Gaien National Garden, for a refreshment after an exhaustive work day. The sweetness in the air of early summer, the breeze on face and the relief after sweating inspired the creation of Freshlite.

We can easily feel the sense of freshness and lightness after a simple exercise such as jogging. So does a healthy life. If we eat well, absorb well, sleep well, able to run and jump all over the place, simple as it.

However, the exhaustiveness of modern society, unhealthy diet everyday and fast-changing liftstye all make these simple happness almost unattainable.

delight your life

How can Freshlite achieve “delight your life”?

Let's go back to the basics. We believe that all health must come from the very first step: nutrient absorption. If we can't absorb the nutrients from our daily diet, it is impossible to have a healthy life. Key to good absorption is to have a healthy gut where more than 99% of nutrients absorption taking place.

All Health Begins with Absorption

In 2020, based on the latest research in gut microbiomes in Japan, we developed our first postbiotics + product aiming for suppressing the “bad bacteria” and promoting inhabited “good bacteria”, thus enhancing gut health and nutrients absorption.

All health begins with absorption.

Freshlite takes science, traditional wisdom both from the West and East, and raw materials seriously, for which are key to better ideas, new products, and fresh, healthy and delightful life.

Who We Are

We focus on empowering people through our health food and dietary supplements to live healthy, fresh and happy lives. Because just like you, our body and soul sometimes feel tired and tensed in rapid and busy daily life.

Fusing top-notch ingredients and materials, notable scientific research with traditional wisdom into our products, we are committed to promote healthy and fresh lives. Because we believe that are sources of happiness.

What we Believe

All health begins with absorption.

Nutrients are vital and beneficial to us if it can be absorbed by us properly. It might have little effect or even counter-effect to your health if otherwise. ​ Gut is the principal organ where the most nutrients be absorbed, and intestinal flora is the key for to effective absorption. We believe by improving gut health and intestinal flora will enhance our digestion system that in turn leading us to happy and fresh lives.

Know more about Freshlite Virtuous Cycle

All Health Begins with Absorption